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7 data privacy trends to watch for in 2023

Global rise in data privacy legislation IAPP Global Legislative Predictions are for a global increase in 2023. The need for organizations to

Global rise in data privacy legislation

IAPP Global Legislative Predictions are for a global increase in 2023. The need for organizations to protect personal data and meet the regulations in their country will grow. The IAPP received input from privacy professionals in 56 nations from Argentina to Zimbabwe. The United States of America is due to see a rise in the number of states introducing data privacy laws. Until 1 January 2023, the only US state to have effective privacy laws is California (CCPA). In 2023, the following states will be introducing data privacy laws:

  • CPRA California Privacy Rights Act
  • VCDPA Virginia Consumer Data Protection Act
  • CPA Colorado Privacy Act
  • CTDPA Connecticut Data Privacy Act
  • UCPA Utah Consumer Privacy Act

The IAPP US State Privacy Legislation Tracker 2023 details the states that have statute/bill in the legislative process.

Greater investment in data privacy technologies

The increase in regulations means organizations need to invest in privacy software. The main drivers will be:

  • avoid reputational damage
  • avoid fines
  • ensure accountability.

DLA Pipers’ recent GDPR and Data Breach Survey shows the average number of notified data breaches per day, fell from 328 to 300 notifications.

DLA Piper suggests this may indicate organizations are becoming warier of notifying breaches. Could this be for fear of investigations, fines and, compensation claims?

More data privacy-related fines issued

In 2022, European data regulators issued a record €2.92 billion. That’s an increase of 168% on 2021. In our opinion, this data privacy trend will continue. More companies will receive with big fines for breaches of data privacy regulations. This enforcement tracker is a great resource for up-to-date information on fines enforced by country and year.

Saying goodbye to cookies and hello to direct partnerships

Google will remove support for third-party cookies. Despite being delayed until 2024 we believe marketing professionals are saying goodbye to cookies and investing in partnerships with brands and micro-influencers.

Greater transparency in the collection and processing of personal data

Privacy awareness is peaking among consumers. It’s fair to wonder what consumers value most to secure their trust in a given organization. Cisco’s 2022 Consumer Privacy Survey, which drew on 2,600 anonymous responses in 12 countries, revealed that transparency is the key to consumer trust.

  • 81% of respondents believe that the way a company treats their personal data in indicative of the way it views them as a customer.

Among all survey respondents:

  • 24% said they have made a data inquiry of at least one provider
  • 14% s said they have also requested some of their data be changed or deleted.

A continued increase in the number of data subject requests

Ireland has seen an increase in the volume of requests received. In our opinion, this data privacy trend is set to continue. Digital Information World reported that the number of user data requests in the USA is also rising. User data requests made by the authorities per 100,000 people a year increased a whopping three times from 2013 to 2019. Their prediction for 2020–2025 demonstrates this upward trend shows no sign of flattening out.

More career opportunities for data security and data privacy roles

The number of countries adopting, and updating data privacy regulations will see an increase in the number of related job roles. We expect the roles to be both in the technology industry and the organizations that have to follow regulations. The may also be an increase in data privacy legal advisory roles.