News & Blog

CCPA Is Here To Stay

Are You Prepared for CCPA?   Fittingly for the beginning to another decade, California chose to pull out all the stops with

Are You Prepared for CCPA?


Fittingly for the beginning to another decade, California chose to pull out all the stops with its 2020 New Year’s goals. The California Consumer Privacy Act or CCPA became effective on January 1, 2020. Passed collectively in June 2018, it’s the principal law in the US to set up a far-reaching set of rules around consumer information, much the same as the European Union’s General Data Protection Regulation or GDPR.

For the internet consumers in California, life won’t be fundamentally extraordinary. But as soon as the law is settled, and relying upon how it’s upheld, its effect could go far to deciding if the 2020s become the decade when the US begins paying attention to consumer privacy rights.

New Decade with better safety

What is CCPA exactly?

CCPA gives consumers “the right to know” and “the right to say no.” That means consumers will, as of today, be able to see what data companies have gathered about them, have that data deleted, and opt-out of those companies selling it to third parties from now on.

The CCPA applies to any company that does business in California and either makes at least $25 million in annual revenue, gathers data on more than 50,000 users, or makes more than half its money from user data. For California residents, it creates a handful of new rights over their data.  It is important to remember that we’re not simply discussing the big giants of the world, yet any enormous organization that does a great deal of business on the internet or, in other words, any large organization.

NOTE: It is also important to note that the company not necessarily need to be operating in California but even if they are operating out of state but are still collecting information from California residents, CCPA applies to them.”

Many companies already had to implement processes allowing European users to delete their data or opt-out of tracking thanks to GDPR, which laid some groundwork for the CCPA. Some platforms, including Facebook, have built tools allowing users to exercise the rights that the CCPA now guarantees to California residents.


Top 5 guidelines of CCPA to affect the working of business:

  1. Stocking and selling of individual information.
  2. CCPA grants right to access and erase the information.
  3. New individual right to unsubscribe any sort of information.
  4. Refreshing of service-level contracts with third-party processors.
  5. Remediation of data security holes and framework vulnerabilities.


What happens if a company doesn’t comply with the CCPA?

CCPA calls for punishments of up to $7,500 for purposeful infringement however it depends on California’s Attorney General to authorize this. Meanwhile, individuals can sue for $100 to $750 in the occasion an organization doesn’t obey the privacy laws and gets hacked.


In summary

The CCPA is the first overall U.S. information assurance law to come into place. It will require organizations in California to put resources into consumer privacy laws. Organizations should now contemplate and comprehend this new law, as their repercussions are probably going to be felt for a long time.

Getting ready to conform to CCPA is anything but a little errand, an adequacy status program requires some investment and exertion even to cover the accompanying fundamental components of CCPA like:

  • Discover where your organization is storing personal information including information which is hidden in unstructured sources like email and file servers.
  • Determine how your organization would respond when a consumer exercises their rights to the deletion of their data,
  • Train the staff to comply with CCPA.
  • Build up an arrangement for keeping up consistency as your business changes.

Why choose Waterford Technologies?

Waterford Technologies has more than 20 years of experience in unstructured data compliance for email and files. By working with us, we can set your organization on the path to unstructured data compliance, allowing you plenty of time to put the necessary controls in place.

If you have any questions about CCPA or GDPR regulations or if we can help in any way, please feel free to contact our sales team now or request a free demo to see how Waterford Technologies can help your organization.


Garima Arora

Marketing Specialist

Waterford Technologies