Email campaigns using Video can be very effective when used correctly but companies are reluctant to use them. We have debunked some of the myths about using videos in email.
- Excuse #1: Video will slow down email campaign speed and delivery.
Incorrect. Reference the video in the embed code instead of sending the video itself, the emails will send and deliver as a plain text email.
- Excuse #2: Video will annoy those receiving the email.
As the marketer, it is your job to know your audience and whether or not a video within the email would be beneficial to your campaign.
- Excuse #3: Video does not work for most email clients.
With the exception of Outlook 2007 and Outlook 2010, most other clients do support video within emails. There are free 3rd party add-ons that will allow you to send videos without the recipient having to download or do anything special.